I Bet You Thought Vespa Only Made Scooters: The Vespa 400 Car

Posted on Aug 18, 2014 in Editorials | 1 comment

Our friend Mr. Baruth is on a bit of a motorcycle kick lately and, while he’s not quite ready to cruise the interstate highways on a Honda Gold Wing, he recently described the Wing as “one of those brilliant products that both defines a market segment and then comes to utterly dominate it.” The same could be said for another two-wheeler, though one that...

Is Old-School Rebadging Dead?

Posted on Jun 15, 2014 in Editorials | 1 comment

So I got up behind a Dodge Grand Caravan the other day and I started thinking about my youth. This is because, in my youth, the Dodge Grand Caravan was an acceptable vehicle to drive, and not something you were stuck with when Enterprise ran out of full-size sedans. There are two reasons for this: 1. Back in the day, the Dodge Caravan didn’t really have any...

Now a Retrospective Look Eight Months Later

Posted on Apr 13, 2014 in Editorials | 2 comments

When I was but a tyke, my parents would give me extremely vague, outlandish and downright wrong clues as to what sat under the Christmas tree for me every year. My mom and dad, being ever clever (or at least thinking they were), would disguise my gifts with a Matryoshka doll arrangement of boxes, fill those boxes with pieces of wood or other noisy-when-shaken...

Takata Can’t Silo, Porsche’s New Production Boss, Suppliers Love Each Other

Posted on Apr 27, 2013 in Editorials | 1 comment

Who would have known that one of the largest parts supply recalls in U.S. history could poison the well for the rest of your business? That, and Jeep needs you to keep it dry for a minute, Porsche pulls another player from Volkswagen’s bench and how big does Magna International’s yacht need to be anyway, after the jump. Takata’s entire business may be suffering...